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European Fashion Award 2011
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In the old days anyone who wanted to be taken seriously acted reserved and respectable. These days the “Economy of Attention” increasingly dominates the fashion image. Charisma turned into commerce. Everything screams: buy me! The questions remain: What is beautiful? What is the impact of fashion today?
The European Fashion Award 2011 is looking for answers to these questions under the title “Attention Please!?”Eligibility
The competition targets especially talented design students from all sectors of design, in particular from the segments of textile and fashion design. Students attending a European university or fashion institute in their 4th semester or later are eligible to enter. Students from outside of Europe are also permitted to enter the competition.
Eligible entries include designs by individuals, or, as particularly welcomed by the organizers, by inter-disciplinary teams, and/or cooperations with companies.
Projects that are entered should not have been published yet anywhere else.Prize
- Photo shoot by Gregor Hohenberg, Editorial Photographer for Vogue, Elle, GQ, AD, etc., Berlin
- Print catalogue with high-quality graphics
- Professional media services
- Extensive communications services by ispo
- Salaried, six-month internships (min. 550 Euro/month) at Adidas Sport style (Herzogenaurach) and Schumacher (Mannheim)
- Association with the SDBI network, as well as mentoring by SDBI project management
- Prize purse totalling 5,000 Euro (1st Prize: 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro)
The overall value of all awards and prizes is more than 80,000 Euro.

