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The United Nations and the Nordic Council of Ministers have launched a Nordic-Baltic Ad Competition to support the fight against food waste.
The competition opened for submissions on World Environment Day, which is celebrated globally on June 5. This year, the focus is on the fight against food waste, and the Nordic-Baltic Ad Competition is launched in support of the United Nations Environment Program’s campaign "Think.Eat.Save –Reduce your foodprint" linked with this effort.
Europe has been hit hard by the financial crisis and many are struggling to make ends meet. But still, over 30% of our food goes to waste. 300 million tonnes of food that is fit for consumption is discarded every year in developed countries, an amount that could feed an estimated 900 million hungry people in the world.
Naturally, it is not a question of shipping leftovers to the hungry. However, our excessive demand for food - of which a third ends up in the bin - drives up global food prices at the detriment of the world’s poor. Yet with relative ease and a few simple changes to our habits, we can bring an end to the high levels of global food waste. The first step is to make people aware that they can stop wasting food, get more for their money and at the same time contribute to a better world.
This Ad Competition calls on designers to create an advertisement to increase public awareness of the increasing scale of food waste in our modern day society.
There is no entry fee.
The competition is open to the citizens of the Nordic countries, the Baltic States and North-Western Russia (St. Petersburg, Republic of Karelia, Arkhangelsk, Kaliningrad, Leningrad, Murmansk & Pskov regions), 18 years and older.
The overall winner of the 2013 Think.Eat.Save – Nordic-Baltic Ad Competition on food waste will receive the Nordic Council of Ministers' Award and a cash prize of 5,000 € (approx. 6,665 USD).
An award ceremony will take place on October 4th 2013 in Copenhagen, Denmark. The winner of the competition will be invited to receive the prize.
In addition a special award will be given to the entry gaining most public votes on the competition website.